Skip to content

Inside the Fortress: behind the scenes ahead of launch

Seamus Byrne speaks to CEO Jon Satterley and Dell boss Ben Jackson to find out about Fortress just ahead of launch, and their big Alienware partnership.

Seamus Byrne
Seamus Byrne
1 min read
Inside the Fortress: behind the scenes ahead of launch

Seamus visited the construction site of Fortress Melbourne ahead of the venue's launch in early March. He spoke to Jon Satterley, CEO of Fortress, and Ben Jackson, Dell General Manager for Australia, to find out about the venue, its mission, its business model, and their Alienware partnership.

Having had the chance to walk the three-floor venue (as deeply under construction as it was), it does feel like something very new in the Australian market. It's massive, and it's aiming to be a great esports venue while also being a space that is open for use every day for people to hang out and play games together. And that includes tabletop!

It's great to hear the mission from the folks before the public's fingers hit the keyboards and controllers – and bars. Hopefully we'll catch them again later in the year to hear more about how it's doing and what lessons you just can't learn until you're operating.

GamesHigh ResolutionEsports

Seamus Byrne Twitter

Founder and Head of Content at Byteside.


Related Posts

Get an epic free house in Elder Scrolls Online this month

An amazing desert abode is yours for the taking if you login just three times this month – part of Elder Scrolls Online's 10th anniversary celebrations.

POOLS is certainly an experience

Struggling with what to make of POOLs other than it is certainly liminal.

Xbox BBQ Shapes are in Coles for a very limited time

Xbox controller BBQ Shapes are real but elusive.