The AI art discussion is heating up, with more and more arguments from traditional artists about the loss of creative opportunities in the face of Dall-E, Midjourney, Stable Diffusion and friends.

It's fascinating to think on how quickly things are moving. It's only been five months since we first encountered Dall-E 2. And OpenAI's approach to such tools, whether these image models or the language model, GPT-3, has been to try and control access carefully to slow down any potential risky usage. But now with so many options now available, OpenAI has announced users can upload faces to include in AI images – a concept many feel is ripe for abuse.

I've spent most of my time playing with Midjourney, as its Discord interface has been an exciting way to not only test your own ideas but watch others exploring other styles and prompts that helps you learn how to 'tell' the Midjourney AI what you want to create.

One aspect of this access to the collective wisdom is seeing keywords being used to trigger stylistic choices that aren't directly associated with your prompt. It's one thing to ask for a "money tree", for a deeply simple example. It's another to add colour suggestions or exclusions, art styles, aspect ratios, and more to guide the AI to a specific look and feel you're hoping for.

In some ways this is quickly becoming a new creative coding language. Yes, any phrase will get a result, but to achieve a specific result you can picture in your mind you'll need to iterate on an idea to get the output you want to see.

This leads to the use of style prompts that could cause a major legal conflict for these tools: artist names. If you ask an AI to draw you a picture "in the style of" a specific artist, are you entering the realm of infringement?

Taking my simple 'money tree' example, I offered up the simple two words to Midjourney and got the following result:

'money tree' / Midjourney

Seriously, how pretty are those trees? I really love this tool.

Then I asked for two more versions 'in the style of' two famous artists.

'money tree in the style of monet' / Midjourney
'money tree in the style of picasso' / Midjourney

Here's upscaled versions of two of these trees, showing that added power of selecting from the options and getting it to go a little deeper.

'money tree in the style of monet' / Midjourney
'money tree in the style of picasso' / Midjourney

So how does the AI know how to be 'inspired by' any given artist? Through the corpus of artworks that were fed into the AI to teach it about art. And that's where it gets very troubling, as one particular artist is arguing as they find their name has become a very popular prompt – far more popular than Picasso.

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