Skip to content

Brave launches Brave Search beta for no tracking alternative to Google

The privacy-focused browser Brave is adding a new zero tracking alternative to Google to its line up of user-first software services.

Seamus Byrne
Seamus Byrne
2 min read
Brave launches Brave Search beta for no tracking alternative to Google

Brave, maker of privacy-focused Chromium-based Brave browser, has launched a new Brave Search engine at search.brave.com, offering a zero tracking alternative to Google.

For those who don't know Brave, the company – founded by Javascript creator and former CEO of Mozilla Brendan Eich and CTO Brian Bondy – has been offering its browser since 2015, with its full 1.0 release in 2019. The browser is a personal favourite, being built on the popular Chromium engine (so most every Chrome extension runs here too) while applying deep privacy enhancements to ensure you are not being tracked as you move across the web.

With the launch of Brave Search, the company continues a journey toward a more complete ability to detach a user's time online from Google's tendrils (yes, there are Google tendrils here on Byteside too, but if you use Brave you're already blocking them). It already offers an integrated private news reader in the browser, a new advertising system that is based on zero user tracking that allows for support of Brave and publishers without the tracking, and a firewall / VPN integration into the browser on mobile platforms.

Undoubtedly, Brave Search is a work in progress and won't be as complete or as laser targeted as Google. But we need more options like this to start building the engine that will make them better and better over time. But here's the tenets it aims to adhere to as part of offering the engine:

  1. Privacy: no tracking or profiling of users.
  2. User-first: the user comes first, not the advertising and data industries.
  3. Independence: Brave has its own search index for answering common queries privately without reliance on other providers.
  4. Choice: soon, options for ad-free paid search and ad-supported search.
  5. Transparency: no secret methods or algorithms to bias results, and soon, community-curated open ranking models to ensure diversity and prevent algorithmic biases and outright censorship.
  6. Seamlessness: best-in-class integration between the browser and search without compromising privacy, from personalization to instant results as the user types.
  7. Openness: Brave Search will soon be available to power other search engines.

If you're already using Brave, you can choose Brave Search as your default or you can hit it from any other browser via search.brave.com.

BusinessTechnologyGoogle

Seamus Byrne

Founder and Head of Content at Byteside. Brings two decades of experience covering tech, digital culture, and their impacts on society.


Related Posts

Google Pixel 10: magnets, magic, and mentors await you!

Google Pixel 10 gets the Qi2 I said you should wait for, plus Magic Cue AI that adds contextual insights whenever you might need them.

Devices stand against a black background. Left to right: Pixel 10 series: The Pro Fold in grey, Buds 2 in grey with a white case, Pro XL and Pro in grey, Watch 4, and the 10 in bright blue..

The Google ecosystem 'on ramp' is silky smooth with the Pixel 9a

It's not really a budget phone, but it has a nice sweet spot on the overall two year budget-to-flagship curve of Google Pixel options

A women stares intently at her Iris coloured Google Pixel 9a smartphone. She is set against a pure white backdrop, with her arms folded leaning against a wooden table.

Explorer: Juicy tech reads to catch you up on 2025 so far

Tech is in a dark place. These stories might help grapple with what's happening.

A book shows a spread of leafed out pages brightly lit with sunlight on a steep angle. The background is blurred with trees and nature and a blue sky.