Starting August 10, incredible Augmented Reality (AR) experiences will be offered in six major cities around the world in a collaboration between Apple and New York's New Museum.

The AR[T] project sees special experiences available as a walking tour from Apple Store locations in San Francisco, New York, London, Paris, Hong Kong and Tokyo, featuring artists Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist.

A giant AR figure stands on a city building
Nick Cave reimagines his iconic “Soundsuits”
AR words float in the sky over a city park
John Giorno’s “Now at the Dawn of My Life”
An AR installation in a park
Cao Fei’s “Trade Eden”

According to Apple:

The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.

While these installations are in select locations around the world, every store can experience a work called "Amass" by American artist Nick Cave.

A Nick Cave AR art experience inside an Apple Store
"Amass" by Nick Cave, available in every Apple Store worldwide

iOS 13 has some particularly exciting new AR tools coming to iPhone and iPad, which will make creating experiences more accessible than ever. So the timing feels particularly exciting to encourage people to see what's possible and explore ideas of their own.

Share this post