I'm fascinated by these discussions. I love social media, I love my many points of digital connection, but I know some of it is pure noise. How do we get down to just getting the important things done?

It reminds me of the old marketing saying: half your marketing budget is wasted, but you'll never know which half. I think we've got more chance of learning which parts of the distraction and noise of notifications is causing more harm than good.

Cal Newport is another of the specialists now advocating for cutting a lot out to get important work done. I'm quite keen to take a good look at his book Deep Work.

In an 'Attention Economy', how do we put more value on our own attention?

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