Skip to content

Is it a game? Is it fitness? Yes, it's Zwift!

We chat with professional cycler turned ANZ manager of Zwift about the company's game / fitness hybrid that avoids 'classes' in favour of fun.

Seamus Byrne
Seamus Byrne
1 min read
Is it a game? Is it fitness? Yes, it's Zwift!

If you've been watching the Olympics at the moment you may well be feeling inspired to get fit or get into a sport, but the pandemic is also still out there so gyms aren't as attractive as they have been and team sports also pose their challenges right now.

In that sense it seems like a great time for home cycling – a sport you can experience on a bike in your own home. But if you want to make it compelling, you need some kind of smart tech or video game idea to guide and motivate you.

You can see where I'm going with this, can't you. Yes, Zwift has carved out a patch in this space as a video game experience that is all about cycling and doesn't take the fitness class approach to exercise in the home.

Today I catch up with Wes Sulzberger, the Country Manager for Zwift in Australia and New Zealand, to find out a lot more about the thinking behind Zwift and the video game / exercise hybrid sim experience it offers. Wes actually joined the company from a background in professional cycling, so we talk about his own journey of discovering and accepting that indoor cycling can feel rewarding.

We spoke ahead of the Olympics, while the Tour de France was still in full swing, and shortly after Zwift had run a series of Olympic Virtual Series events in the build up to the Tokyo Games.

I ask a lot of questions to try to tease out as clear an understanding as possible about what Zwift really is and how the experience works. I'm sure the proof is in the pudding, but hopefully this helps paint the picture of how Zwift balances the entertainment of a video game with a true riding simulation for those eager to focus on the fitness experience.

Here's the official trailer so you can see more of what we're talking about in the interview.

Byteside PodcastHealth

Seamus Byrne Twitter

Founder and Head of Content at Byteside.

Related Posts

Withings Body Scan smart scale is great for quantified self aficionados

Withings Body Scan has all the bells and whistles for tracking weight, fat, and muscle plus cardio health.

Withings BeamO 'multiscope' for detailed health insights at home

At CES, Withings launched the BeamO. We abuse the old "Star Trek Tricorder" analogy a lot, but this 4-in-1 health check up tool really is a 'multiscope' that offers a wide ranging insight into health data. Includes ECG, oximeter, stethoscope, and thermometer. It all syncs to

Welcome to Dragon Talk: D&D's Shelly Mazzanoble & Greg Tito visit Byteside

We're talking to the co-hosts of the official Dungeons & Dragons podcast about their new book looking back at how the show came to mean so much to the D&D community.

Part of the bright red book cover art, saying "Welcome to Dragon Talk: Inspiring Conversations About"