Skip to content

The dark value of uninformed consent

The Australian news media bargaining code is trying to solve the wrong problem. It's a Band-aid on an ulcer.

Seamus Byrne
Seamus Byrne
1 min read
The dark value of uninformed consent

The Australian news media bargaining code is trying to solve the wrong problem. It's a Band-aid on an ulcer.

We need digital advertising regulations to hold the mega ad platforms accountable for the scams they treat as customers, and to not use the excuse that they're too big to avoid being held responsible.

Scale drove down ad values. The lack of regulation allows cheats, scams and liars to flourish. And fixing both would give the premium, trusted media industry a fighting chance at a real future instead of offering table scraps.

This episode is a reading of the column in Byteside newsletter #69. Read it and sign up here.

Jetpacks Are OverratedFacebookGoogle

Seamus Byrne Twitter

Founder and Head of Content at Byteside.


Related Posts

Members Public

Welcome to Dragon Talk: D&D's Shelly Mazzanoble & Greg Tito visit Byteside

We're talking to the co-hosts of the official Dungeons & Dragons podcast about their new book looking back at how the show came to mean so much to the D&D community.

Part of the bright red book cover art, saying "Welcome to Dragon Talk: Inspiring Conversations About"
Members Public

The future of trust and security

Sponsored by IBM. Trust and security have been a big challenge throughout the pandemic, but the events of 2022 have tested these ideas like never before.

The future of trust and security
Members Public

The future of sound production at Trackdown Studios

From Mad Max Fury Road to The Crown, World of Warcraft to The Boys, Sydney's Trackdown Studios makes big productions sound amazing.

The future of sound production at Trackdown Studios