Adobe x Christian Cowan Primrose dress hits the catwalk

Fun tech fashion:

At NYC Fashion Week, Christian Cowan and the Adobe Research Team achieved the remarkable: the Adobe x Christian Cowan Dress Powered by Primrose Technology, the first-ever complete garment of its kind.

In two months, the dress went from concept to a wearable, electronically reconfigurable garment that raises the bar on the potential for sustainability and customization in fashion giving designers the ability to create multiple iterations of a singular garment and a deeper level of collaboration between designer and customer when it comes to custom designs.